BIOGRAPHY OF AL SECUNDA

Follow your dreams or face your fears, more often than not either path will lead you to the same wonderful destination.

Al Secunda has spent most of his life exploring the realms of mastery, creativity, and productivity. Growing up with learning and speaking disabilities and a healthy helping of tension, fear, and overwhelm, he had a challenging time facing his goals and realizing his dreams. In spite of these handicaps, Al was able to develop a tenacious attitude, resilient will, and a persistent curiosity to understand the nuances of success, self-fulfillment, and performing excellence. On his healing journey, he uncovered an abundance of principles, truths, and techniques that helped him to achieve his goals.

Al’s new book, UNLOCKING THE HERO WITHIN – The Secrets to Living a Courageous Life, offers fresh insights into success, joy, and freedom. In addition, he helps us to see the limiting mechanisms, stifling conversations, and fear induced patterns that are restricting our lives and preventing us from tapping into our full potential.

Al is known as a dream coach who empowers people so that they can engage the things they care about the most, but are too afraid to engage. Specifically, he is a motivational speaker, business and personal consultant, workshop leader, and tennis coach.

Al Secunda’s professional journey has taken him through the fields of business, writing, acting, comedy, music, and tennis. From working at the most powerful theatrical agency in the world, to doing stand-up comedy at the Improv ---From coaching tennis with some of the biggest celebrities in Hollywood, to teaching doctors in Beijing about the secrets of performing excellence --- From appearing on a Japanese game show in Tokyo, to teaching and entertaining executives at Boeing --- Al has done it all and graciously shares it all in his books and workshops.

Al’s ground-breaking book, The 15 Second Principle -- Short Simple Steps to Achieving Long-Term Goals, Career Press, has been translated and is distributed in Korea, Russia, Indonesia, Taiwan, India and The United Kingdom.

He also is the author of the nationally acclaimed book Ultimate Tennis – The Pleasure Game that introduces tennis as a self-expressive art form.

Al’s books have been endorsed by Jack Canfield, Mark Victor Hansen, Deepak Chopra, Buzz Aldrin, Ray Bradbury, Jacqueline Bisset, Billy Jean King, LeVar Burton, Stan Smith, and Walter Cronkite.

He has lectured worldwide and has appeared on many networks including: CNN, CBS, NBC, CNBC, NPR and The Montel Williams Show.

Al received his MBA Degree in Behavioral Science Management from New York University’s Stern School of Business Al resides in Los Angeles, CA. The15secondprinciple.com